Can you believe it’s 25 years since the @maccosmetics Viva Glam campaign first launched? To kick off the 2019 campaign, @winnieharlow recreates the first-ever M∙A∙C VIVA GLAM Campaign from 1994 - memorieeeeesss.
To date, $500MM has been raised for 1,800 organizations that serve 19 million people a year living with or affected by HIV/AIDS. As part of the 25th anniversary, @maccosmetics is expanding the mission of serving those affected by HIV/AIDS to also support other charities within the women and girls and the LGBTQ communities - under the newly named VIVA GLAM Fund.
To celebrate, a limited-edition VIVA GLAM 25th anniversary lipstick in the original VIVA GLAM shade has been created and will sit alongside the VIVA GLAM II and VIVA GLAM III Lipsticks. 100% of all proceeds will be donated to the VIVA GLAM Fund so go stock up at your closest counter and feel good about applying that lippy. Thigh high PVC boots optional (but encouraged).
#ThankYouMAC
#vivaglam
#beautypodcast
